MUTUA
MUTUA
MUTUA
Logo Design
Brand Identity
Social Media
Website
Stationary
Brand Book
Services
Logo Design
Brand Identity
Social Media
Website
Stationary
Brand Book
Client
Mutua Studio
Year
2025
Mutua is not just a studio, it is a living system of creative collaboration. Born in New York, the brand was designed to express strength, originality, and movement. Every detail carries a sense of disruption, while inviting people into a singular world where strategy and creativity merge into one.
Mutua is not just a studio, it is a living system of creative collaboration. Born in New York, the brand was designed to express strength, originality, and movement. Every detail carries a sense of disruption, while inviting people into a singular world where strategy and creativity merge into one.
Favicon
Favicon
PROCESS
PROCESS
PROCESS
The development of Mutua’s identity began with the idea of creating more than a traditional design studio. We wanted a brand that feels like an ecosystem constantly evolving, pushing boundaries, and inviting others to join in. From conceptual exploration to final execution, the process focused on building a strong visual language that reflects innovation, collaboration, and energy.
STORY
STORY
STORY
Mutua was born from the collision of bold minds and restless creativity. A group of designers, thinkers, and makers came together with one vision: to create work that moves, inspires, and challenges the ordinary.
What started as a shared passion quickly transformed into a collective. Each member brings their own craft, perspective, and fire but it’s in the union of these voices that Mutua finds its strength. We don’t just design; we create experiences that pulse with originality and purpose.
Mutua was born from the collision of bold minds and restless creativity. A group of designers, thinkers, and makers came together with one vision: to create work that moves, inspires, and challenges the ordinary.
What started as a shared passion quickly transformed into a collective. Each member brings their own craft, perspective, and fire but it’s in the union of these voices that Mutua finds its strength. We don’t just design; we create experiences that pulse with originality and purpose.
DISRUPTIVE
POWERFUL
BOLD
Logo Design
The logo was created as a bold symbol of unity and motion. Its an abstract shape that represents strength with fluidity, representing the dynamic nature of Mutua’s creative system.
The logo was created as a bold symbol of unity and motion. Its an abstract shape that represents strength with fluidity, representing the dynamic nature of Mutua’s creative system.
Brand Style
From the beginning, Mutua set out to create something different, something bolder, sharper, and impossible to ignore. Every detail in the brand’s design system was built with intention. Nothing is random. Every choice, from typography to color, from texture to form, carries a purpose and meaning.
From the beginning, Mutua set out to create something different, something bolder, sharper, and impossible to ignore. Every detail in the brand’s design system was built with intention. Nothing is random. Every choice, from typography to color, from texture to form, carries a purpose and meaning.
Visual System
The result is a visual identity that stands apart: expressive yet precise, daring yet thoughtful. It reflects not only the brand’s creative spirit, but also the belief that design should do more than look good, it should resonate, connect, and leave a mark.
The result is a visual identity that stands apart: expressive yet precise, daring yet thoughtful. It reflects not only the brand’s creative spirit, but also the belief that design should do more than look good, it should resonate, connect, and leave a mark.
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